The Conference Program



The program of the XIV EDITION 2011
> Friday, November 18th

hall Mercurio from 10.00 to 18.30

WORKSHOP ARCHEOVIRTUAL
V-MUST ARCHEOVIRTUAL

by VHLab del CNR ITABC Istituto per le Tecnologie Applicate ai Beni Culturali

greeting
Maria Mautone Director Department of Cultural Heritage CNR

coordinates
Sofia Pescarin ArcheoVirtual Scientific Director, VHLab CNR ITABC

moderates
Walter Ferrara Province of Naples

WORKSHOP I - PROCESSES OF DIGITAL COMMUNICATION AND CULTURAL HERITAGE VIRTUAL ARCHAEOLOGY

introduces
Daniël Pletinckx Visual Dimension
Sorin Hermon Cyprus Institute

involved
Many stories in history
Lucrezia Ungaro, Marco Sarini, Paolo Vigliarolo Soprintendenza Comune di Roma,
Museo Fori Imperiali
Etruscanning 3D
Eva Pietroni VHLab CNR ITABC e Wim, Wim Hupperetz Allard Pierson Museum
Virtual Plassac
Loïc Espinasse Archeotransfert/Archeovision FR
The turnback time cave
Jon Arambarri Virtualware ES
Cathedral of Santiago de Compostela
Louis Hernandez Videalab ES
Aquae Patavinae
Sofia Pescarin, Bruno Fanini CNR ITABC IT
Augmented Reality for presentation of Cultural Heritage objects in Museums
Holger Graf Fraunhofer DE, Davide Borra No Real IT, Stefano Moretti Altair4 IT

WORKSHOP II - GAMES E CINEMA

coordinates
Eva Pietroni VHLab CNR ITABC IT

introduces
Holger Graf Fraunhofer IGD DE

involved
Matera città narrata
Cornelio Bergantino
Assessore Comune di Matera
Agorà e Alejandria production
Magoga Pinas Azpitarte CG supervisor of Agora, El Ranchito ES
Apa discovers Bologna: building an open source immersive CG movie
Giosuè Boetto Cohen Giornalista regista, Francesco Paglia SparkDE IT
Serious Games
Fotis Liarokapis The Serious Games Institute Coventry UK
Atlantis game
Anna Arici Playable Fiction, Arizona USA

____________________________________________________________________________________________
hall Saturno from 10.00 to 12.00

LIVING THE PAST. THE DISCOVERY OF THE ARCHAEOLOGICAL HERITAGE OF TURKEY
by the Office of the Turkish Culture and Information

greeting
Ertugrul Günay Minister of Culture and Tourism of the Republic of Turkey
Murat Suslu Director General for Cultural Heritage and Museums of the Ministry of Culture and Tourism of the Republic of Turkey
Hakki Akil Ambassador of the Republic of Turkey in Italy

moderates
Andreas Steiner Editor in Chief Archeo

partecipate
Isabella Caneva University of Lecce and Director of Archaeological Mission Yumuktepe
Francesco D’Andria University of Lecce and Director of Hierapolis Archeological Mission
Eugenia Equini Schneider "Sapienza" University of Rome and Director of Archaeological Mission Elaiussa Sebaste
Marcella Frangipane "Sapienza" University of Rome and Director of Archaeological Mission Aslantepe
Antonio La Marca University of Calabria and Director of Archaeological Mission Kyme
Raffaella Pierobon Benoit University of Naples "Federico II" and Director of Archaeological Mission in the Gulf of Mandalya
Guido Rosada University of Padua and Director of Archaeological Mission of Tyana
Marcello Spanu University of Tuscia and Director of Archaeological Mission Iasos

____________________________________________________________________________________________
hall Velia from 10.00 to 13.00

THIRD MEETING OF THE SCIENTIFIC SISTUR - SESSION II
SISTUR by the Italian Society of Science of Tourism

coordinates
Valentina Della Corte University of Naples "Federico II"

partecipate
Sustainability as an element of competitiveness for the Italian tourism
Angelo Quarto
A statistical analysis of sustainable tourism in Calabria
Giuseppe Avena e Massimiliano Giacalone
Sustainable tourism in protected areas. The case of Etna Natural Park
Salvatore Cannizzaro e Gian Luigi Corinto
Analysis of Sunni-cultural tourism system: the perception of the tourist
Anna Zollo e Eugenia Aloj
Paestum: ecological network and identity and historical archaeological
Aurelio Di Matteo
Memory as a resource for tourism. Recovery of the stilts on the seaside promenade of St. Marinella (Rome)
Lucilla Rami Ceci
The marketing of the state, media, tourism, diplomacy
Patrizia Laurano
Destination branding of an archaeological center proposed for the Pompeian
Giuseppina Zamparelli e Giovanna Del Gaudio

SESSION III
coordinates
Emma Narni Mancinelli University of Sannio

partecipate
Destination branding: New York e Sydney. Comparing experiences
Valentina Della Corte, Mauro Sciarelli e Giovanna Del Gaudio
The Trulli of Alberobello. A century of protection and tourism
Annunziata Berrino
Think Italy! The territorial marketing was
Antonio Capitano
Tourism and economic evaluation: what spending behavior of cultural tourists
Emanuela Gasca
The family expenditure for tourism: an empirical overview
Antonio Giusti e Alessandro Viviani
Taxes on tourism: what kind to choose?
Azzurra Rinaldi
The growing importance of religious tourism and its types
Michela Mantovani
Cultural landscape and sustainable tourism development prospects in the Cilento National Park
Alessio D’Auria
A model for sustainable competitiveness of tourist destinations
Antonio Magliulo

conclude
Marcantonio Ruisi University of Palermo

____________________________________________________________________________________________
hall Diana from 10.00 to 18.00
III NATIONAL WORKSHOP FOR GROUPS OF ANCIENT ITALY "ORGANIZATION AND USE OF THE LAND"
by the Archaeological Groups in Italy

greeting
Adele Campanelli Superintendent for Archaeological Heritage Sa, Av, Bn, and Ce
Enrico Ragni
President of the National Archaeological Groups of Italy
Nunziante De Maio Director of the National Archaeological Groups of Italy

coordinates
Gianfranco Gazzetti Deputy Director of the National Archaeological Groups of Italy

participating in the cross sections of Archaeological Groups of Italy showing their plans for organization and promotion of cultural activities throughout the country
____________________________________________________________________________________________

hall Saturno from 12.00 to 14.30

THE PROTECTION OF ARCHAEOLOGICAL HERITAGE: THE EXPERIENCE OF POLICE OFFICERS
FOR THE PROTECTION OF CULTURAL HERITAGE AND THE OTHER COUNTRIES

by the Carabinieri for the Protection of Cultural Heritage

coordinates
Pasquale Muggeo Commander of the Carabinieri Cultural Heritage Protection

partecipate
Marina Cipriani Director of the Archaeological Park and the National Archaeological Museum of Paestum
Annalisa Zarattini Superintendence for Archaeological Heritage of Lazio
Alberto Deregibus
Carabinieri Cultural Heritage Protection
Murat Suslu Director General for Culture, Heritage and Archaeological Museums of the Ministry of Culture and Tourism of Turkey
Lilia Rivero Weber National Coordinator for the Conservation of Cultural Heritage, the National Institute of Anthropology and History of Mexico
Mourad Betrouni Director of Legal Protection Ministry of Culturadell 'Algeria
Azedine Beschaouch Minister of Culture of the Republic of Tunisia

Discussion, during which they can offer their experience, the representatives of Libya, UNESCO, ICCROM, ICOMOS, as well as representatives of the Province of Salerno.

Summary of topics covered by Mounir Bouchenaki Director General dell'lCCROM

conclude
Pasquale Muggeo Commander of the Carabinieri Cultural Heritage Protection

____________________________________________________________________________________________

hall Saturno from 15.00 to 19.00

V MEETING OF HEADS INTERNATIONAL ARCHAEOLOGICAL:
PROTECTION OF CULTURAL HERITAGE AND TOURISM IN TIME OF CRISIS
by
ICCROM and the Stock Exchange in collaboration with the Archaeological

introduces and moderates
Mounir Bouchenaki ICCROM Director General
presentation of the project
“ Archaeological resources and cultural tourism”
by CISET Silvia Conte and Mara Manente

involved
Azedine Beschaouch Tunis Minister of Culture
José Manuel Del Rio Carrasco Secretary of the Pontifical Commission for Cultural Heritage of the Church
Maurizio Melani Gen. Dir for the promotion of the country's Ministry of Foreign Affairs

moderates planned interventions
Andreas Steiner Chief Editor Archeo IT

partecipate
Josep A. Borrell CalvoDirector Clio ES
Guglielmo Duccoli Chief Editor Civilization IT
Charlotte Felix Editor in Chief Les Dossiers d'Archeologie FR
Laura Giuliani The Art Newspaper IT
Holger Kieburg Editor in Chief Antike Welt DE
Mark Merrony Director Minerva UK
Patrizio Nissirio Responsable ANSAmed
Piero Pruneti Director Archeologic Viva IT
Mario Serra Director ArcheoNews IT
Claudia Valentino Editor in Chief Archaeology Magazine USA

to monitor delivery of the Prize "Paestum Archaeology"
Ahmed Mahjoub Director Archaeological Site of Leptis Magna, Libya

____________________________________________________________________________________________
hall Velia from 15.00 to 16.30

ARCHAEOLOGY FOR TOURISM
by
ArcheoNews

coordinates
Stefania D'Agostino

partecipate
Giampiero Galasso archaeologist and expert in communication for cultural heritage
Michele Stefanile Underwater Archaeologist
Marco Molino Journalist "Il Sole 24 Ore"
____________________________________________________________________________________________
hall Velia from 17.00 to 19.00

A DAY OF ARCHAEOLOGY
Italian Confederation of the CIA by the Archaeological

partecipate
Donata Zirone Italian Confederation of Archaeologists
Domingo Dettori Italian Confederation of Archaeologists Sardinia
Carlo Pampararo CLiguria Italian Confederation of Archaeologists
Elisa Cella Lazio Italian Confederation of Archaeologists
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